White Label Solutions

Custom apps for your organization using VicBUG's proven approach

VicBUG is Not-for-Profit. White Label is How We Sustain It.

VicBUG will always be free and not-for-profit. To make this sustainable, we offer white-label versions of the platform for other organizations who want similar tools. Revenue from white-label licensing funds continued VicBUG development.

The passport-style gamification and infrastructure mapping system we've built for VicBUG can be adapted for:

  • • Regional bicycle user groups in other areas
  • • Tourism organizations promoting cycling routes
  • • Councils engaging communities about infrastructure
  • • Other active transport modes (hiking, running, accessibility)
  • • Research projects collecting mobility data

What's Included

1

Custom Mobile Apps (iOS/Android)

Fully branded native apps with your organization's name, logo, and colors. Available on both App Store and Google Play.

  • • Custom splash screens and app icons
  • • Your branding throughout the UI
  • • Organization-specific content and messaging
2

Passport Achievement System

Gamified data collection with custom achievements, leaderboards, and challenges tailored to your region or use case.

  • • Custom achievement "stamps" for your area
  • • Leaderboards and team challenges
  • • Configurable point systems and rewards
3

Infrastructure Mapping

OpenStreetMap-based mapping with custom overlays for your infrastructure data. Works offline with bundled GeoJSON data.

  • • Protected lanes, trails, or custom infrastructure types
  • • Per-segment profiling and quality data
  • • Community verification workflows
4

Route Planning & Navigation

GraphHopper-based routing with custom profiles for your specific needs. Turn-by-turn navigation with voice guidance.

  • • Highway hierarchy weighting for your region
  • • Elevation optimization options
  • • Real-time hazard routing (coming soon)
5

Data Export & Analytics

Admin dashboard for viewing collected data, exporting reports, and understanding user engagement. Perfect for advocacy or planning work.

  • • GeoJSON/CSV data exports
  • • User engagement analytics
  • • Infrastructure coverage reports

Example Use Cases

Regional BUG Groups

"Geelong Bike Coalition" or "Sydney Cyclist Alliance" - custom apps for other cities or regions to map their own infrastructure.

Custom: Local route data, region-specific achievements, BUG-branded UI

Tourism & Trail Passports

"Great Victorian Rail Trail Pass" or "Grampians Cycle Explorer" - collect stamps for visiting destinations, encourage tourism.

Custom: Attraction points, visitor achievements, tourism board branding

Council Engagement

"Moreland Active Transport" - councils can engage residents to report infrastructure issues and suggest improvements.

Custom: Issue reporting categories, municipal boundaries, council branding

Other Transport Modes

"Accessible Melbourne" - map wheelchair-accessible routes and collect accessibility data with similar gamification.

Custom: Accessibility features, different routing profiles, adapted achievements

How It Works

1

Discovery & Scoping

We discuss your needs, region, use case, and specific requirements. Define custom achievements, data sources, and branding.

2

Data Preparation

We extract and process OpenStreetMap data for your area, create custom overlays, and configure routing profiles.

3

Customization & Branding

Apply your branding, configure achievement system, set up custom content and messaging. Provide staging app for testing.

4

Launch & Support

Deploy to App Store/Google Play under your organization's account. Provide ongoing technical support and feature updates.

Pricing Model

Pricing varies based on:

  • • Region size and data volume
  • • Customization complexity
  • • Platform requirements (iOS only, or iOS + Android)
  • • Support and maintenance needs

We work with organizations of all sizes and budgets. Revenue from white-label projects directly funds VicBUG's continued development as a free, not-for-profit tool.

Interested in a White Label Solution?

Let's discuss how we can adapt VicBUG's platform for your organization. We're happy to explore what's possible.

Get in Touch